Did you know that over 210 pairs
of hands touch every shoe we make?
The year is 1981. The ECCO Soft represents the beginning of a new generation of lightweight and comfortable shoes – generated by the new production technique that molds the soles right onto the uppers. The shoe is an instant classic due to its timeless lines combined with its simplicity. ECCO Soft becomes the best selling shoe in company history, with massive sales throughout Scandinavia and increasing interest from the rest of Europe.
Throwback Thursday: In 1980 ECCO released the ECCO Free.
Our month long celebration of the 50th anniversary continues today. In 1978 a young designer, Ejnar Truelsen, developed the ECCO Joke – a breakthrough design for women, men and children. The Joke style becomes an icon of ECCO and is still recognized as the icon of ECCO and a true classic.
Love ECCO leather? Be sure to visit Facebook.com/eccousa tomorrow for a new giveaway! #ECCO50